We Build Amazing Brands
A brand is intangible. It is the feeling of delight or dismay in the mind of a customer when they think of your company. Whether it’s a new or existing company, we engage our clients to establish an identity for the brand that allows the business to make a remarkable impression, launch products and build an enduring relationship with its community.
How we do it?
Brand strategy, Logo & identity, Messaging & positioning, Brand architecture, Brand style guide, Voice & tone, Naming & taglines, Launch strategy
The nature of a project determines the use of the following combination after an inception meeting: market research, competitive analysis, content strategy, stakeholder interview and questionnaires. Using data gathered a creative strategy is drawn up.
Considering budget and time, not all project can accommodate market research but when they do, we offer a variety of research methods to provide insights in making the right decisions.
Using the vision and purpose of the company, a strategic foundation will be created for the brand. The brand will be positioned with this to unify messaging in one tone and voice.
By exploring and presenting different creative designs, a visual representation is selected for the brand which is reviewed and refined before it is finalized and approved for use.
A style guide is arranged for the brand identity for consistent use of brand assets. A brand without “deliberate consistency” doesn’t have an identity. A brand guide ensures consistency at all brand touch-points.
Both internal and external launch tactics are developed. A brand identity will thrive if it is first adopted internally.